A firm favourite in the stylish market town of Cowbridge, Cocoplum is known for its beautifully curated approach to fashion, bringing together clothing, swimwear, lingerie and accessories from some of the most sought after brands. Tucked into the heart of the High Street, the boutique has built a loyal following among shoppers across the Vale of Glamorgan who value personal service and a carefully considered edit over the crowded rails of the high street chains.
As the season changes, Cocoplum has refreshed its rails with Spring/Summer collections, introducing lighter fabrics, uplifting colours and effortless silhouettes perfect for warmer days ahead. From relaxed daywear to eye catching occasionwear, the new season edit is designed to take customers seamlessly from long lunches in Cowbridge to holidays further afield. The boutique is also delighted to welcome new brands this season, adding a fresh perspective alongside established favourites.
Fashion highlights
Fashion highlights include Hale Bob, Vilagallo, Rose & Nancy and Chalk, complemented by contemporary labels Hope & Ivy, Tribal and Amazing Women. Hale Bob was founded by Paris born designer Daniel Bohbot and built its reputation in Los Angeles on rich silks, velvets and exclusive, hand drawn prints, a look that has won it a following among Hollywood’s best dressed. Vilagallo brings a different energy again, a Spanish label founded in Madrid in 1997 whose design studios in Madrid and Piacenza turn out limited edition, unrepeatable pieces prized for their vibrant colour and pattern. Each label brings its own distinct character to the rails, giving customers plenty of scope to build a wardrobe that feels individual rather than off the peg. European elegance comes courtesy of Melissa J., Cadenza Italy and Inoa, three further labels prized for their attention to fabric, cut and finish.
Swimwear and lingerie
Cocoplum’s swimwear and lingerie edit features premium names such as Maryan Mehlhorn, Seafolly, Watercult, Marie Jo and PrimaDonna. Seafolly has been a byword for Australian beach style since it was born on the Sydney coastline in 1975, and remains one of the most recognised swimwear labels in the world. Marie Jo and PrimaDonna both come from the century old Belgian house Van de Velde, long regarded as specialists in fit, with PrimaDonna in particular renowned for beautifully engineered, fashion forward lingerie in fuller cup sizes. These are brands built on fit as much as style, and it is here that Cocoplum’s service really comes into its own. Staff take the time to understand what each customer needs, offering unhurried, one to one fittings and honest advice rather than a hard sell, so every customer leaves with pieces that genuinely flatter and feel comfortable, whether they are packing for a beach holiday or simply refreshing their essentials.
Exceptional service
What keeps customers coming back to Cocoplum, time and again, is the quality of service. This is a boutique where staff know their brands and their customers, offering the kind of attentive, personal styling advice that has become rare on the modern high street. Whether it is finding the right fit in swimwear or lingerie, pulling together a complete outfit for a special occasion, or simply talking through what suits, the team’s expertise and genuine warmth make every visit feel like an occasion in itself, not just a transaction.
Beyond the rails
Alongside its clothing, swimwear and lingerie, Cocoplum offers a considered selection of jewellery, candles and gift vouchers, ideal for thoughtful gifting or a seasonal treat for yourself. The boutique’s welcoming, unhurried atmosphere and exceptional service make it a favourite stop for anyone looking to shop with a little more care and a lot more personality.
Cocoplum
36 High Street, Cowbridge
01446 775977
abigail@cocoplum.store
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