The Vale of Glamorgan's Premier Lifestyle Magazine

Coast Hair & Beauty At The Chapel: The Big Reveal

We’d heard there were exciting happenings at Coast Hair & Beauty in St Brides Major, so we caught up with Stacey, Creative Director, to find out more.
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This last year has thrown up so many challenges for all hair and beauty salons, with at least 25% of them having to close down, but, according to Coast Hair & Beauty salon owner, Stacey, with challenges come opportunities.

So, what’s the big news?
Bounding into spring with the abundance of flowers! We teamed up with Claire from The Bee Orchid to create the fanciest of exterior design. Claire managed to complement our already stunning canvas and transfer my creative vision onto the Pink Chapels shop front. Come take a look and a cheeky selfie!

I am delighted to let everyone know that Coast Hair & Beauty is going from strength to strength. Yes, Covid has hit us and everyone else in the hair and beauty industry hard, but we aren’t going to let that hold us back. With that in mind, as part of our growth plans, Carla Povey, who has worked with us for three years is now a Director in the business and helps me run and grow the salon and brand.

A decade ago, I founded Coast. Through that time I’ve strived to build a truly amazing salon – it’s been incredibly challenging and amazing. Three years ago two crazy things happened; firstly, we had the incredible opportunity to move Coast to The Chapel and, more importantly, Carla joined the team. Carla joining the team was the most significant thing that’s happened to the salon over the last ten years. Little did I know, ha ha! Carla has added the spice to my sugar to allow Coast to be exactly as I always wanted it to be! One of the major struggles that every salon has is building a great team. Carla’s involvement has created the environment for the best team that we have ever had.

It’s really an extension of what I was talking about earlier. Carla has been instrumental in helping to organise Redken education programs, fashion shoots, and team building trips, taking time off the salon floor to refine our craft. In turn this helps develop the team’s skillset and confidence which enhances the client’s experience.

We recently welcomed Sorley Rome, Designer Stylist, to the team. Sorley has an active routine that he says brings freedom and mindfulness. He also believes that continuous learning is one of the fundamental keys to meaning and happiness, along with friends, family and responsibilities. He has been in the industry for nine years and is fitting in so well with the team and our clients love him! We are excited to watch him grow on his Coast journey.

How do we book?
We have several avenues to book, via phone, email, Facebook or Instagram message, but the fastest and easiest way to book is to visit our website and book a consultation via our online booking platform. You can book all of your appointments in advance and have full visibility to our prices and detailed services.
Gina and Kinga have been at Coast for five and six years respectively. These are the superstars of Coast and their dedication to the salon is second to none. We have a superbly creative team of individuals at Coast, here’s what they think.

Managing Director
I absolutely love where I am right now with Coast, I really have been allowed to shine which has translated into my growth. I have been Managing Director for over a year now. Stacey who decided to share her already successful salon with me which enabled us to create our vision and dreams to develop and grow an even more incredible salon. We strive to move the business forward towards the same long-term goals. I am proud to say we have a fabulous team who are all talented hair artists uniquely. They are passionate and dedicated, which is the most important attribute to Coast being a success.

Artistic Designer
Working at Coast I can do what I love, I have more motivation to achieve my goals. I know what I’m saying! However, believe me, the pride and joy of every single smile on the clients’ faces makes it even more enjoyable. Coast also gives me additional motivation to develop as a stylist, be better and bring more and more cool results in every area of this business.

Artistic Designer
I have been at Coast for five years and love working here. We constantly have access to online education and face to face Redken training in salon and in the Loreal Academy in London. This allows us to be the first to show off the up-and-coming trends and hair colours. I also love the bond we all have as a “family” not just as a team, but the friendships we build with our clients.

Designer Stylist
I love that we are given the opportunity to progress our skills with regular Redken training. I also love that we are like a little family which makes the perfect team! I am so happy with the clientele I am building up as a stylist which gives me the platform to grow.

Designer Stylist
Coast is the perfect base for finding a balanced lifestyle! Its somewhere to learn and grow. I love helping people find the perfect colour and style all whilst having fun! Being part of this place helps everything else fall into place!

Young Stylist
I love the atmosphere at Coast! We are like a family in this amazing place. I enjoy seeing familiar and friendly faces and being part of this cool team that bring so much joy to clients. It makes me so happy when clients leave with big smiles on their faces

Young Stylist
I enjoy working at Coast because it’s not just like a workplace, it feels like home. I love being surrounded by like-minded people that always push me to do my best. I’m excited for my future at Coast.

Coast Hair & Beauty
Ewenny Road
St Brides Major CF32 0SD
01656 880724

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View the Coast team as they appeared in the magazine…
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