The Vale of Glamorgan's Premier Lifestyle Magazine

Join Jon Ian’s Legions Of Fans

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“It isn’t about fashion, it’s about style,” says Jon Ian owner Esther Hitchcock. Esther and her late father David Thomas built up this business (in Cowbridge and Cardiff) and, with their fifty years’ experience in the footwear industry, have built up an enviable reputation and clientele who are looking for the best in British and European designer shoes, bags and clothing.

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Clothing brands include Allie & Grace, Dea Kudibal, Delicate Love, Diego, Dubarry, Essentiel Antwerp, Hayley Menzies, Herzen, Jeff, Max&Moi, Mercy Delta, Oakwood, Parajumper, Primrose Park and Suite.

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Shoe brands are many, and include Alpe, Arche, Bibi Lou, Brenda Zaro, C Doux, Calpierre, Carmen Saiz, Castanez, Castanez X Missoni, Chie, Chie Mihara, Churchs, Crime London, Dubarry, Essentiel Antwerp, Eva Luna, Fratelli Rossetti, Homers, Kanna, Kat Maconie, Kennel & Schmenger, L’Artigiana Viareggina, Lisa Kay, Lola Cruz, Macarena, Nicola Sexton, Patrizia Bonfanti, Patrizia Pepe, Pedro Miralles, Peter Kaiser, Philip Hog, Pons Quintana, Weekend – Phew, I told you there were many!

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Bag brands include Abro, Coccinelle, Lisa Kay and Tissa Fontaneda. Not such a long list here but stunning nonetheless!

They also carry a range of men’s shoes including Barker England, Mister, Church’s, Crockett & Jones, Fratelli Borgioli and Stemar.

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I’m particularly enjoying Esther’s podcasts on their Facebook page at the moment. Even though the images are lovely on the boutique’s website at, it’s fab to see and hear Esther talking us through how to put things together from the rails, even if it’s just while we greet the mailman or another supermarket delivery.

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Whilst in lockdown Jon Ian have now introduced DeliverShoe! If you are after a particular shoe, outfit, or bag, drop them a message or give them a call and they will get back to you with a series of options they feel may suit. If you see something that you love, then they can post them out.

As Esther says, “Quarantine is just a small hurdle that any shoeaholic can manoeuvre. We have faith in you girls!”

Jon Ian
42 High Street, Cowbridge
01446 775 226
Morgan Arcade, Cardiff
029 2039 7339

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